Monday’s Child grows at Portview

Independent jewellery brand Monday’s Child became part of the growing retail mix at Portview in 2024, opening a new store on the Newtownards Road after building its business online and through personalised customer experiences.

The shop gave the brand a physical Belfast home where customers could engage directly with its products, including its permanent welded jewellery offer.

External coverage of the opening placed Monday’s Child within a wider story of change on the Newtownards Road, where independent businesses, food, culture and creative activity have increasingly attracted people into the area.

For Portview, the move is a useful example of the role physical space can play in the development of an independent business. A permanent base can allow a brand to deepen its relationship with customers, expand what it offers and become more visible within a wider business community.

It also reinforces an important part of Portview’s mix: not every tenant follows the same path. Some need studios or workshops; others need customer-facing space. The site’s variety allows different kinds of businesses to grow in different ways.

Contemporary coverage / source: Belfast Telegraph – Monday’s Child becomes latest addition to Portview